As a part of Adam and Joe's long-standing quest to sellout in the most major way possible, here's their advert for Virgin Mobile from about 1999 or something.
The first one was relatively popular, so here's another version of him going at it. This is at Glastonbury 2003. It's not quite as good as the Jools Holland one, but I like how it alternates between "proper" guitar playing and franticness.